Commercial vehicle wraps are one of the most effective and affordable advertising methods in which entrepreneurs, small and large business can count on, to positioning their brand and boost their incomes. The large canvas that vehicles offer provides an excellent space for striking designs that will catch your potential customers’ attention in a blink of an eye.
Nevertheless, it takes more than just a cool image to send the correct message. Effective commercial car wrap designs are an accurate combination of images and text. They have to convey and complement each other in perfect harmony and this is when selecting the correct font becomes crucial.
Selecting the right font for your car wrap
Your vehicle’s commercial car wrap’s goal is to attract as much potential customers’ attention as possible, so you want the words to be legible and not to get lost in the design. In recent years, vinyl vehicle lettering has replaced painted lettering and it is now the industry standard. And precisely because it has become so popular, it’s paramount to make sure your vehicle lettering stands out.
Fonts and typefaces
First of all, it is vital to understand the differences between typefaces and fonts. A typeface is a set of typographical symbols and characters. It’s the letters, numbers, and other characters that let us put words on paper or screen. A font is traditionally defined as a complete character set within a typeface, often of a particular size and style.
Typefaces can be classified by technical style: serif, sans-serif, script, display, and so on. These have particularities in their designs. For instance: Serif typefaces are called “serifs” in reference to the small lines that are attached to the main strokes of characters within the face. In the contrary, Sans-serif typefaces are called as such because they lack serif details on characters.
Typefaces can also, be classified by other technical specifications, such as proportional vs. monospaced. In proportional typefaces, the space a character takes up is dependent on the natural width of that character. An “i” takes up less space than an “m”, for example. In monospace typefaces, on the other hand, each character takes up the same amount of space. Narrower characters simply get a bit more spacing around them to make up for the difference in width.
Weights & Styles
Weights are often classified as “light”, “thin”, “regular”, “medium”, “bold”, “heavy”, or “black”. Each of these refers to the thickness of the strokes that make up the characters.
There are three general styles you’ll find with many typefaces: italic, oblique, and small caps. Small caps are often used for headings or subheadings, to add variety to your typography if using a single typeface.
Big Dog’s professional designers have a wide experience and knowledge using and selecting the best fonts for each specific project they have worked on. However, the font that takes the first place in being used by graphic designers, in general, is Helvetica. Other trends are Futura, which is a commonly used font for larger displays such as logos, corporate typefaces, and also in small texts in books and Frutiger, which because of its clarity it is quickly and easily recognized, making it perfect for signage and display work. Contact Us today and discover the perfect font for your wrap project.