Just like an advertising campaign, branding or a logo, slogans are an effective and accurate way to promote your business and catch potential clients in the market. However, a bad one can just leave potential customers confused and scare them away.
At Big Dog Wraps and Graphics, we work with slogans all the time and we will gladly share with you some basic tips in order to write down a killer slogan.
Slogan Writing Tips
Slogans are memorable phrases claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. Nonetheless, a bad slogan can do more harm than good, so you need to ensure it sends out the right message.
Consider why you need a slogan? Think about what is most important to your firm? Also, try to focus on what makes your business different from your competitors.
Remember you only have a few seconds to impress, therefore, your slogan will only be effective if your audience can understand it quickly. It shouldn’t be more than a single sentence long; sometimes even a sentence fragment might work best.
Humor: yay or nay?
When you can bring humor to a slogan, do it, but avoid being a comedian. Humor can be an effective way to make your slogan memorable. However, if you can’t make it funny without making it lame, just drop the funny and go with your next best options.
Skip the promises your business won’t be able to deliver. It’s probably not a great idea to claim “being the best”, or “the only one”, unless you really are. Be honest in your claims and don’t exaggerate.
Avoid Being Generic
Slogans need to be memorable – that is their point. Similar to the advice above, just stating ”we’re the best” or “great value for your business” won’t bring new customers or even remember what your business is about. Yes, it needs to be short, but be as specific as you can be. Passion, customers, and being the best is something that all growing businesses have and strive for. But, what sums up your business? What action, service, or product type you feel is the highlight of it? Avoid these overly generic slogans and words, such as ”original“ “your best bet”, ”only at…/only with”, etc. What do you deliver? That might be a good starting point!
Make it Mobile!
Once you have your slogan, is time to show it to the world and Big Dog Wraps have the best options and solutions to promote your slogan and business.
Big Dog Wraps can create custom car wrap designs for your vehicle fleet that conveys what your business is all about. Our high impact, accurate and unique business designs will help you draw everyone’s attention to your brand and services.
In today’s marketplace, getting your customers’ attention is harder than ever and with a custom business wrap, your vehicle provides and delivers a unique dynamic advertising to a diverse group of daily commuters.
Our company is your source for high-quality, creative and affordable vehicle wraps and graphic solutions. We will wrap your car, truck, boat, motorcycle, ATV, jet ski, and anything else to your liking, or print banners and window graphics for your business.