How strong is your brand’s or business identity?
A brand without an identity… is not really a brand to be honest! It is pretty hard and rare for someone to trust and rely on a business that has no heart, AND a remarkable image! And obviously, this will translate into fewer profits for your enterprise.
Following Big Dog Wrap’s post from last month, where we talked about the importance of having an identity on everything we do, today we would like to focus on the marketing world and share with you some basic information and tips on how to establish your brand’s identity.
Just as with humans, a brand’s identity should describe its personality. The way a brand speaks, behaves, thinks, acts, and reacts. It is the personification of the brand.
Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions. We can think of it as its essence. The essence of the company speaks to the intangible emotions you want your customers to feel when they experience the brand.
Establishing Brand Identity
The very first step you need to take in order to build up your brand’s identity is to analyze your own company. Use the SWOT analysis which provides, insight into the strengths and weaknesses of your brand, the opportunities it has in the marketplace, and the threats it might face in that marketplace.
Next step is to state your vision. It should describe what you want your company to become in the future. Normally, in one sentence you should be able to inspire into reaching what your business aspires.
Your mission statement defines the purpose of the company. It must be straightforward, articulate and simple. It should motivate employees and clients as well.
It is important and pretty useful monitoring your business rivals and competition. Check out what they are doing, look at the colors, typefaces and visual styles used by them, and then create something truly unique, positioned away from them all.
At Big Dog Wraps website, we offer the possibility to check on the designs and ideas that our creative team is working at the moment for different clients. This way you can come up with new, exciting, unique ideas.
Think on that “something special” your business, product or brand has and how effective have you been showing it to the world? If not, you’ll be missing a massive opportunity to connect with the audience you’re aiming to.
Here you want to set yourself apart from the competition by clearly pointing out why your offering, better serves the needs of your audience.
While a logo is sometimes the linchpin that holds a brand identity together and makes it instantly recognizable, brands aren’t built on logos alone. When creating a brand identity, don’t focus on the separate elements. Make sure you always consider the bigger picture and how all the smaller elements interact with one another.
Display Your Brand Identity
You already have your message defined, the emotion you want your audience to feel with your brand, the benefits of your product or service and what makes you different.
Now, you need to show it to the world and here is where Big Dog Wraps and Graphics steps in. We can become your perfect weapon to reach your target audience, 24/7 the 365 days of the year.
Our roots are in providing our customers with excellent marketing and advertising solutions. We are your source for high quality, creative and affordable vehicle wrap solutions. We create custom designed vinyl car wrap graphics that express our customers’ image, services, and products.
We can also help you display your brand identity through our business window graphics and banners. Big Dog Wraps will travel the state and nationwide to provide you with the best car wrap and graphic services.
Wrap your entire business fleet with creative, unique, high impact advertising and marketing solutions and show your brand identity as you simply drive by. Our business is all about uniqueness and customer satisfaction. Big Dog’s complete dedication to the success of your business is what makes us different.