In Car Buying Decisions
Understanding the way customers feel, think and react to different moments of the day and regarding specific situations or circumstances, can boost your business profits.
According to a National In Car Study, conducted by Arbitron, an international media, and marketing research firm, many of the last minute buying decisions come, while driving or in a car.
The firm’s study shows that more than half of the people interviewed stated that in the course of a typical work week, they often shop after getting home from work or on their way home.
Also, 53% of the people who answered the telephone survey said they took the decision to go shopping earlier in the day. Nonetheless, 40%, agreed that on their way home from work – in the last minute decision – they stop at a store.
Men are More Impulsive than Women
Even when –in a sexist way-, society always puts women on top of men as more volatile an impulsive when it comes to last minute shopping, the Arbitron study illustrates that 45% of the men interviewed, answered they stop on a store on their way home. While only a 31% of the women questioned, admitted they stop for a last minute purchase.
Catching Last Minute Customers
Big Dog Wraps and Graphics can help you catch those last minute customers. We understand how advertising effects can be controlled when the message is received and our messages are delivered all day long!
With traffic jams suffocating drivers all day long and your cars showing your corporate image all over Colorado, you can easily monopolize your market and leave the competition eating dust.
Our mission is to provide our clients with excellent advertising and marketing solutions, exceeding our customer’s expectations by combining quality service, creativity, and fair pricing in a professional, timely manner.
Promote your business with creative, high impact, non-stop, mobile advertisement. Catch last-minute customers all day long and boost your company’s profits with Big Dog Wraps. Call us today for a free quote on your project.