Is That a Plain Window or Advertising Space?
Operating a business that means to attract more customers requires attractive signage. Window Graphics are an effective way to communicate with potential customers what your store offers and where to find products. Windows are an easy and great space to advertise your business, but they need to be built in a way that doesn’t disrupt the aesthetic of your store. Here are some tips for your window graphics:
Know your goal
Signs always have a purpose behind them. Even a simple goal is an important one. If you simply want to have potential customers coming into the store to make a purchase, then design your sign with that intention in mind.
Use your windows to send an accurate message to clients
A custom oriented sign for your store window should have the right message for the location it intended. Include precise details covering product information and or sale information – if applicable.
Let’s say you own a bakery and want to promote your newest pastry. A window is an excellent way to entice locals to stop in and try your tasty new treat. The decal should contain an image of the pastry (it may be your “signature” pastry), the name of the product and the cost. This presents anyone who walks by an idea of what they can expect if they stop in for your new creation.
Take advantage of signs that will be posted on your window. Window signs are an ideal way to market your products. When it comes to well-design signage, investing in professional photography is a must. A beautiful shot of food with good lighting will always sell well.
Display the Important Information
Your window graphics aren’t just for marketing your products. You can also use this space to post your hours, upcoming events and your contact information. Good window graphics tell a story and should leave customers the feeling that they are more aware of your brand.
Your window is a real estate in your store that has lots of possibilities and potential. Contact Big Dog Wraps and Graphics for all your window advertising needs.