Vehicle wraps have grown in popularity over the past decade. More and more businesses are finding them to be an effective way to stand out from the crowd while driving around their area. In fact, they are so effective that some studies have shown vehicle wraps can increase revenue by nearly 40%. Keep reading to learn more about why you should look into getting vehicle wraps to help promote your business!
Thinking About an Advertising Campaign?
If you’re looking for a way to promote your business, you may be considering an advertising campaign. But where do you start? If you’re looking at advertising options and trying to figure out what might work best for your business, vehicle wraps are one of the most cost-effective ways of getting noticed. Vehicle wraps can deliver results that rival more expensive forms of advertising.
Consider the Advantages
Vehicle wraps can be a great marketing solution for a small business on a budget. These large, full-color graphics are wrapped around vehicles — cars, trucks, RVs, and boats — and usually cost less than other types of advertising. And they go anywhere! A vehicle wrap can take your business message and drop it directly into customers’ day-to-day lives. You don’t have to rely on people looking at billboards or newspaper ads; instead, you can drive right up next to them in traffic. They may not even realize that you’re advertising until they see your logo again later that night when they watch TV or flip through their favorite magazine.
Designing Your Wrap
Once you’ve finalized your design and colors, there are only two steps left before you roll: choosing a film type and applying it. There are many factors that go into making these choices, but film type tends to be one of the most important. By selecting a specific type of material for your vinyl wrap (which is basically just a very thin layer of colored plastic), you can greatly impact how effective your vehicle wrap will be. Here’s what you need to know about each option. There are several other options available to you as well, including retroreflective materials and opaque paints. These have their own advantages and disadvantages, which we won’t get into here; if you want more information on any of them, check out our full guide on vehicle wraps.
Good luck with your business! We hope that our guide helps you in some way, and feel free to contact us with any additional questions you may have!