Advertising on a Budget
The first years of any new business or firm are the hardest. Business owners are usually counting and trying to save every cent, to keep the enterprise running a safe path.
Nonetheless, with so many investments and risks, it is very common to lose track of how much money should be invested in advertising. We all know it is a vital element for success, but we also know how expensive it is.
Here are some basic tips you can use to present your business in the market without wasting too much money.
The source for your businesses’ success is its customers, and clients like to feel identified with their brands of choice. Catching local customers is an excellent way to begin a business and also a cheap way to advertise.
Try advertising in local media such as newspaper, radio or TV channels; even though they might sound expensive, they are a lot cheaper than the national broadcasting media or cable.
A very reasonable option is trying free notice boards. Some shops or offices have notice boards. Look for business related to yours and ask if you could place some information or reach some agreement.
You can also try outdoor advertising. These are great options because they call people’s attention all day long, becoming an excellent tool to catch new customers, especially those who like to change their mind in a blink of an eye.
Outdoor advertising has a broad range of options and styles. You should consider which one works better for you. For example, if you have already identified a target group that ordinarily hangs in the same area, you can try installing a banner or handing out flyers.
On the contrary, if your target group covers a larger area, you can try with a mobile advertisement, such as car wraps. These, draw a lot of attention all day long in a very affordable way.
Take Advantage of Technology
Every day more and more firms and business are understanding and taking advantage of the communication technologies. Social media and websites are excellent tools to reach new customers and make alliances.
Look for websites related to your business and ask to share information and links from one site to the other. The more connected you are on the web; more are the potential clients you could reach.
Networking requires a time commitment, and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any businessperson can have.
An excellent way to reach customers without being too evident is by becoming a “good guy.” Support a junior local sports team, an environmental campaign or a social program. Participate in local activities and include offers and products. People often appreciate and feel welcomed when a company supports their initiatives.
Finally, be creative. There are a lot of ways you can promote your business without spending too much money. Let your imagination flow and allow the world get to know your work.