ADVERTISING WRAPS: A PERPETUAL NEED TO EVOLVE AND BE CREATIVE
There is so much competition in today’s advertising world that increasing your creativity is becoming mandatory. Every day we see wrapped vehicles promoting all kinds of services and products, almost anywhere. Some of those car wraps are more outstanding (not necessarily for their creativity though) for the positioning efforts and huge budgets big brands dispose to put their products in everyone’s minds. This is not something to get intimidated by, on the contrary, what’s great about today’s market is that creativity rules over budget, and creativity can be very austere for creativity doesn’t need big budgets…it needs big ideas. Ideas expressed visually, and when it comes to advertising, it boils down to great images. The powerful effect of advertising car wrap images needs to be considered.
Recognizing the influence of great images
In this high-paced environment more and more we are a visually oriented consumer society, and if you decide to be a part of the modern advertisement world, you will need to offer bold images that will capture attention and transmit a message in one or two seconds. This connection made through images actually affects memory, behavior, and even values because the brain processes images in a way that generates a quick reaction that results in emotional responses or impulses. These modify human’s behavior and how they react to someone’s brand or product.
Apply 3D graphics
When thinking in terms of creating images to maximize the impact and advertising for your company, a good starting point is to think of 3D graphics. For example, a vehicle or trailer could give a 3D effect of the product it sells. A trailer could feature a bottle of a tasty beverage, giving the impression that you could just pick it up and take a drink. Another type of 3D effect for a vehicle consists of a graphics bursting out of the side as though the image tore through the external shell of the vehicle. To add to the dramatic effect, images on the side near the “graphic explosion” could be cleverly placed to look as though objects from within the vehicle are leaking from its torn external shell.
As you see, this is just the tip of the iceberg that gives you an overall idea of the many possibilities you have to create something original to your brand that will stand out in the crowd of advertising. Thinking about a Vehicle Wrap? Come to Big Dog Wraps and Graphics.
GET YOUR 3D WRAP AT BIG DOG WRAPS & GRAPHICS
At Big Dog Wraps & Graphics we can help you start your vehicle fleet graphics production from design and manufacturing to installation and removal.
With experienced graphic artists, we will turn your sketch or pre-developed images into reality. We will also help you along the rest of the process using only the best of materials. So come check us out personally or contact us online for a free quote for your fleet graphics and wraps. We are located at 735 Park St. Unit F, Castle Rock, CO 80109. You can also call us at 303-353-1101.
