3 Key Elements to Consider for an Effective Car Wrap Design
If you examined most wraps on the road today, you’d think the concept of designing a simple, easy-to-read message was difficult to understand. It’s really not, once you understand the fundamentals of what it takes to build a good wrap.
The characteristics of a good wrap design and vehicle advertising — those which use proper branding, and easy-to-discern messaging — are rarely applied on most vehicle wraps seen on the road today. This explains why many wraps are failures from an advertising standpoint, and sadly a wasted opportunity for the businesses deploying them.
The following advice can help you better understand the fundamentals of good wrap design and car advertising.
SIMPLE AND CLEAR WORKS BEST
If the viewer needs to look too hard to figure out the primary brand messaging, it’s an opportunity lost. The medium isn’t the same as print design, where the viewer can stop, absorb the advertising and try and understand the message. Consider that ONE, primary takeaway you’re hoping to leave with the viewer. What is it? And does the car wrap effectively communicate it? Is it lost in the imagery? Distance legibility is, of course, a primary concern. You have very limited time to capture the viewer’s attention and have your brand and message be understood and remembered.
LIMIT YOUR ADVERTISING COPY
There are only 3 or 4 things a good wrap needs: strong brand implementation, and perhaps tagline messaging, a web address, and maybe a phone number. Bullet lists, which look more like shopping lists, have no place on a vehicle. This isn’t the yellow pages. Would you rather list 10 things and have none remembered, or convey one to two memorable takeaways? Billboards have the exact same challenges as vehicle advertising. If you prioritize your copy, it will be more effective. In general, the hierarchy should always be: BRAND, TAGLINE, WEB and/or PHONE NUMBER.
DESIGN TO STAND OUT, NOT FIT IN
This isn’t the part where many might say diamond plate, carbon fiber, tribal flames will make your truck wrap stand out. Quite the contrary. By eliminating all those fills, noisy backgrounds, photos, bevels, and glows, you’ll be on your way to designing a wrap which actually stands out. The wrap market is littered with visual noise. When we see something with impact — something that we can actually read and remember — it can’t help but stand out among the visual clutter. People think our car wrap designs are innovative simply because they are unlike what everyone else seems to be doing. So — they stand out!
AT BIG DOG WRAPS & GRAPHICS WE ONLY — USE THE BEST
Big Dog Wraps & Graphics uses only the finest brand name premium types of vinyl in the marketplace.
Our advanced printing technology means you get a premium, high-gloss finish that emulates a custom paint job. Our company is your source of high quality, creative and affordable car wrap solutions. We create custom designed vinyl car wrap graphics that express our customers’ image, services, and products, from small start-up businesses to large corporate franchises in Colorado Springs CO. Come check us out personally or contact us online for a free quote for your fleet graphics and wraps. We are located at 735 Park St. Unit F, Castle Rock, CO 80109. However, if you cannot come to us we’ll come to you. You can also call us at 303-353-1101. We will also help you along the rest of the process using only the best of materials.