Time has home! Thanksgiving is around the corner and once that happens, it is non-stop holiday hustle and bustle until the end of December.
Behind any successful advertising campaign is a well-planned and organized strategy. Advertisers and marketers take their time and began campaigns early in the year to target better their goals.
Nonetheless, you are still in time to make some marketing moves to catch up with your competitors and make the most of the holiday season profits. Here are some suggestions we would like to share to help you close the year.
Learn From Your Previous Promotions
Go back through last year’s campaign and analyze the result. This is a helpful and healthy practice you can do before launching any holiday promotion. Take everything that worked well and consider the possibility of applying something similar. Stir away from any costly mistakes and instead use them to think of new ways to correct those numbers.
Get in Touch with Your Audience
People change. So do customers. Therefore, it is important to review your audience preferences, location, demographics, attitudes and lifestyle. These should give you a better idea where to aim. Once you have a better picture of your audience. Figure out ways to reach your old and faithful customers and different ways try to capture some new ones. Sometimes new and old require different methods and ideas. Be open to this and always listen to feedback, even when it’s negative. People’s complaints offer a great opportunity for improvement.
Manage Your Budget
It’s a no-brainer that this is the season when most companies choose to increase their budget for advertising and marketing, to reap the most of the holidays. Nonetheless, you need to invest it wisely. Take your time and wait for the right moment to launch your promotions.
Holidays are the best time of the year to try new, crazy things. Remember you need to stand out from your competition. Otherwise, you will get left behind. Try to reach closer to your customers. Make them feel you are one of them. Think of gift cards, promotions or giving free stuff. Make them feel special and appreciated.
Consider other products or businesses that might offer similar and complementary services, to yours. Try to establish alliances with these companies to provide better and more attractive deals to your customers.
During the holidays, shoppers are constantly out, window-shopping in search for that special gift. Hopefully driving slower because of the snow and ice on the roads. Therefore, keeping the message in front of them is important to catch their attention. Outdoor advertising works amazingly well for these purposes. Invest on flyers, banners, window graphics and car wraps. All of these options are versatile and attractive, allowing you to reach your customers 24/7.
Remember that even though, the last quarter of December is considered the busiest for shoppers and markets, a lot of people wait for last minute promotions or “after holiday” bargains. Therefore, try to keep an ace under your sleeve and offer New Years Eve specials as well.